Terminology

Conglomerate- is where two or more corporations that do completely different business merge into one corporate



Demographic- data characteristics from the human population used in government or marketing research



Early Adopter- or lighthouse customer, is an early customer of a companies new product or technology, politics, fashion, art, ect..



Coolhunting- is where companies pay people (researchers) to figure out what’s “cool” with the public and always are looking for the next cool.



The paradox of Coolhunting-is that it kills what it finds, once found it gets killed within months



Synergy- two or more agents working together to produce a result.



Horizontal Integration- is where a company tries to sell a product in many different markets.



Ancillary Markets-is paid TV and ads on cable or TV or satellite, companies sell their products to all markets to gain more profit.



The feedback loop- is where companies go to the public for “cool” ideas and the “in thing” then the public looks to the companies for the next “cool thing” cause and effect.